5 Types of Corporate Video Content in Kenya

In today’s digital world, video content has become one of the most effective ways for businesses to communicate with their audience. Companies in Kenya are increasingly embracing corporate video production to enhance their brand presence, engage customers, and drive sales. Whether you run a startup, an SME, or a large corporation, video marketing can be a game-changer for your business.

At Joe Photography, we specialize in creating high-quality corporate videos that capture the essence of your brand. In this article, we will explore five essential types of corporate video content that can help your business stand out in the Kenyan market.

What are Corporate Videos?

Corporate videos are professionally produced videos created by businesses or organizations to communicate a specific message to their target audience. These videos serve various purposes, including marketing, training, internal communication, and brand awareness. Unlike traditional advertisements, corporate videos focus on storytelling, engagement, and delivering valuable content to viewers.

5 Types of Corporate Video Content in Kenya

1. Brand Story Videos

A brand story video showcases the history, mission, and values of your company. It helps your audience understand who you are, what you do, and why you do it. These videos humanize your brand and create an emotional connection with potential customers.

Why Brand Story Videos Matter:

✅ Establishes credibility and trust
✅ Creates an emotional connection with your audience
✅ Differentiates your business from competitors

Key Elements of a Brand Story Video:

• Your company’s origin and journey
• Your mission and core values
• Customer testimonials and success stories
• High-quality visuals and compelling narration

Example:

A real estate company in Kenya can create a brand story video highlighting its journey, achievements, and the impact it has had on clients. This can include testimonials from satisfied homeowners, behind-the-scenes footage of property development, and interviews with key team members.

2. Product or Service Explainer Videos

Explainer videos simplify complex concepts and show potential customers how a product or service works. These videos are particularly useful for businesses in technology, healthcare, finance, and e-commerce.

Why Explainer Videos Matter:

✅ Increases customer understanding of your product
✅ Boosts conversion rates and sales
✅ Enhances website SEO and engagement

Key Elements of an Explainer Video:

• A problem your product/service solves
• A step-by-step explanation of how it works
• A clear call to action
• Engaging visuals and animations

Example:

A fintech company in Kenya offering mobile loans can create an explainer video demonstrating how customers can apply for and receive loans using their smartphone app. The video can showcase the app’s user interface, highlight security measures, and explain the loan repayment process.

3. Testimonial & Case Study Videos

Testimonial and case study videos are powerful tools for building trust and credibility. They feature real customers sharing their experiences with your brand, product, or service.

Why Testimonial Videos Matter:

✅ Provides social proof and credibility
✅ Influences buying decisions
✅ Strengthens customer loyalty

Key Elements of a Testimonial Video:

• A satisfied customer sharing their story
• Before-and-after results of using your product/service
• Emotionally engaging storytelling
• High-quality production and sound

Example:

A logistics company in Kenya can produce a testimonial video featuring a business owner who has successfully used their services. The video can highlight how the logistics company improved delivery times, reduced costs, and increased efficiency for the client’s business.

4. Corporate Event Videos

Corporate event videos capture key moments from company events such as conferences, trade shows, product launches, company exhibition and award ceremonies. These videos showcase your company’s involvement in the industry and create long-lasting brand awareness.

Why Event Videos Matter:

✅ Showcases industry leadership and expertise
✅ Provides content for future marketing campaigns
✅ Engages employees, stakeholders, and potential clients

Key Elements of a Corporate Event Video:

• Highlights of key moments from the event
• Interviews with speakers, employees, and attendees
• Dynamic editing and professional cinematography
• Background music and branding elements

Example:

A tech company in Kenya hosting an innovation summit can create a corporate event video featuring keynote speeches, product unveilings, and networking sessions. The video can be shared on social media, YouTube, and the company’s website to extend the event’s reach.

5. Recruitment & Company Culture Videos

Attracting top talent is crucial for business growth, and recruitment videos help showcase your company as a great place to work. These videos highlight workplace culture, employee experiences, and career opportunities.

Why Recruitment Videos Matter:

✅ Helps attract top professionals in the industry
✅ Showcases the company’s work environment and values
✅ Increases employee engagement and retention

Key Elements of a Recruitment Video:

• Employee testimonials
• A tour of the workspace and company activities
• A compelling message about career growth opportunities
• A call to action for job seekers

Example:

A digital marketing agency in Kenya can create a recruitment video featuring employees talking about their work experience, growth opportunities, and team culture. The video can include behind-the-scenes footage of team meetings, brainstorming sessions, and fun company events.

How Corporate Video Content Benefits Businesses in Kenya

Corporate videos have transformed the way businesses interact with their audience. Below are some key benefits of incorporating video content into your marketing strategy:

1. Boosts Engagement and Reach

Videos are more engaging than text-based content. They encourage more shares, comments, and interactions on social media platforms, increasing brand awareness.

2. Improves SEO Rankings

Websites with video content rank higher on search engines like Google. Videos keep visitors on your website longer, reducing bounce rates and improving search rankings.

3. Increases Conversion Rates

Videos are known to influence purchasing decisions. A well-crafted explainer video or testimonial can significantly boost conversions and sales.

4. Strengthens Brand Identity

Corporate videos help businesses establish a unique brand identity. They communicate company values, vision, and culture in a way that resonates with the target audience.

5. Builds Customer Trust

Seeing real people talk about a brand or product makes it more trustworthy. Testimonial and case study videos build credibility and help potential customers feel confident in their buying decisions.

FAQs on Corporate Video Content in Kenya

Need professional corporate video services in Kenya? Joe Photography is here to bring your brand to life through powerful visuals!